Tahitian Pearls Info

Tahitian Pearls Info - All you need to know about pearl farming in French Polynesia.

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  • Polynesian Pearls in Crisis: Exports Plunge 62% in Late 2024

    While vanilla and noni show resilience, the pearl sector suffers a historic collapse, dragging down French Polynesia’s foreign trade.

    A Precipitous Drop for Cultured Pearls

    The latest data from ISPF, based on figures from the Customs Directorate, reveals a sharp decline in local exports in the fourth quarter of 2024: down 62% in value compared to late 2023. For the full year, the drop reaches 47%, a major blow to Polynesia’s economy.

    The pearl industry, a historic pillar of exports, is the primary driver of this downturn. Sales of raw pearls have collapsed: -69% in value and -49% in volume. The average price per gram now stands at 700 F.CFP, in free fall (-39% year-on-year). The annual figures are equally alarming: -59% in value and -52% in volume.

    Vanilla and Noni: Rare Bright Spots

    Amid the bleak outlook, a few agricultural products buck the trend. Vanilla is experiencing a spectacular rebound: +76% in value and +50% in volume, with prices per kilo reaching 59,000 F.CFP. Noni follows a similar trajectory (+64% in value, +50% in volume).

    Meanwhile, other sectors struggle: copra oil shows modest growth in value (+33%) but declines in volume (-21%). Monoï and mother-of-pearl plummet by 41% and 26% in value, respectively.

    Imports: Overall Stability, But Sectoral Strains

    On the civilian imports side, the trend is stable, but disparities emerge across sectors. Capital goods post strong growth (+26% in value), lifting corporate imports (+6%). Conversely, intermediate goods drop by 12% in value, despite higher volumes (+37%), driven in part by cement purchases.

    For households, the decline is moderate (-2% in value, -3% in volume), but the automotive market nosedives (-30% in value).

    Energy: Falling Prices, Rising Consumption

    Petroleum product imports decline by 14% in value, despite a 14% volume increase. For the full year, their value edges up slightly (+3%), but the average price per kilo drops to 100 F.CFP, down 24%.

    A mixed picture highlighting the fragility of Polynesia’s economy, still overly reliant on its pearls.

    (Sources: ISPF, Customs Directorate)

  • Plastic Odyssey: An Expedition Against Plastic Pollution in French Polynesia

    Since October 2022, the Plastic Odyssey expedition has been sailing across the globe with a clear mission: to raise awareness about plastic pollution and promote accessible, practical solutions. Departing from France for a three-year journey, the team recently docked in Mangareva, at the heart of the Gambier Islands—home to 60% of French Polynesia’s pearl industry.

    A Troubling Reality in the Lagoon

    The crew quickly witnessed the scale of plastic pollution on the island. In the turquoise waters near the pearl farm of Magali and Dominique Devaux, plastic waste accumulates. While pearl farming relies on plastic equipment—buoys, nets, and baskets—its management remains a challenge.

    “Some buoys can be reused, but many are damaged and end up stored on land for months,” explains Magali Devaux, farm manager. This “temporary” storage has become a logistical nightmare.

    Her husband Dominique adds: “We send our plastic waste to Tahiti’s landfill, but it’s a short-term solution—far from ecologically ideal.”

    A Floating Laboratory for Solutions

    Enter Plastic Odyssey. Aboard their ship-laboratory, the team demonstrates innovative recycling techniques. Collected plastics are shredded and transformed on-site into useful items: paving stones, roofing tiles, construction materials—all using low-cost, simple machines designed for local replication.

    “We want to show that used plastic can become a resource, not just waste,” says Maxime Thirouin, the expedition’s recycling engineer. A message of hope for local stakeholders, especially pearl farmers.

    Dominique Devaux is optimistic: “This project opens real possibilities for our industry. We need sustainable solutions tailored to our reality.”

    Building a Polynesian Recycling Network

    Guided by the Direction des Ressources Marines, efforts are underway to establish a Polynesian plastic upcycling system. The goal? To collect, sort, and transform plastic waste—particularly from pearl farming—while creating local jobs and economic value.

    Plastic Odyssey’s stop in Mangareva marks a pivotal moment in the fight against plastic pollution in island environments. Proving that even in remote corners of the world, innovation and environmental commitment can go hand in hand.

  • Tahiti Auction: A Strategic Event for the Pearl Market

    The fourth edition of Tahiti Auction took place yesterday, Thursday, in the gardens of Paofai at the Direction des Ressources Marines. Organized by GIE Poe o Tahiti Nui and Tahiti Pearl Auction, this international pearl sale brought together key industry players under the watchful eyes of President Edouard Fritch and the Chinese consul, who were present to assess the state of French Polynesia’s pearl sector.

    A total of 280,000 pearls, primarily sourced from the Tuamotu lagoons, were offered for sale across 277 lots. Buyers from China, Japan, the U.S., and Australia participated, reaffirming strong international demand for Tahitian pearls.

    A Market Under Pressure

    Organizers had hoped to achieve sales between 250 and 300 million Fcfp (XPF)—a target shared by producers grappling with an ongoing crisis. The root cause? Overproduction in recent years, which has far exceeded global demand. As a result, prices have plummeted, destabilizing the entire industry.

    Compounding the issue is an overall decline in pearl quality, further straining the sector. President Fritch addressed this reality head-on, urging regulation: “We must enforce production controls and implement necessary administrative measures. This is a priority if we want to safeguard the future of this iconic industry.”

    Balancing Supply and Demand

    The auction highlighted both the enduring appeal of Tahitian pearls and the urgent need for production discipline. With international buyers still engaged but prices under pressure, the sector faces a critical juncture—one that will require coordinated action to restore equilibrium.

  • Tahitian Pearls Celebrate 60 Years of Radiance

    This year marks a milestone for Tahitian cultured pearls, celebrating six decades since their debut. Born from the bold vision of pioneers, these unique gems – first introduced as “Bora Bora pearls” at Papeete’s Chamber of Commerce in February 1965 – have risen to become global symbols of luxury, despite market fluctuations.

    From Mother-of-Pearl to Cultured Gems

    Pearl farming’s roots trace to the 19th century when Polynesia exported 30+ tons annually of mother-of-pearl for button manufacturing. “Authorities sought early solutions to protect overharvested oyster beds,” explains pearl historian Jeanne Lecourt. Key milestones:

    • 1827: British scientist Hugh Cuming identifies Pinctada margaritifera, the region’s endemic pearl oyster.
    • 1930s: Frenchman François Hervé attempts Japan-inspired grafting in Apataki (unsuccessfully).
    • 1961: Jean-Marie Domard achieves Polynesia’s first successful graft with Japanese expertise.

    The Golden Era

    After relocating operations to Bora Bora (1963), the first official Tahitian pearls launched in 1965. By the 1980s-90s, over 1,000 farms flourished across the archipelago.

    Modern Challenges: The Label Dilemma

    Despite being France’s only locally produced gemstone, Tahitian pearls lack official quality/origin certification. “Cook Islands growers use the same oysters and can call theirs ‘Tahitian pearls,’” notes Lecourt. Industry debates persist:

    • Should certification apply only to premium pearls (like Japan’s Hanadama, which commands 3x higher prices)?
    • How to address price disparities (from 1 million Fcfp gems to “reject” pearls sharing the same name)?

    As the anniversary reignites discussions, the sector looks to Japan’s tiered certification model as inspiration to reinforce Tahitian pearls’ exclusivity.

  • Ni Ni: Chinese Cinema’s Star Power Shines on Tahitian Pearls

    Chinese actress and influencer Ni Ni has brought unprecedented visibility to Tahitian pearls through her role in the 2023 internationally-released film Lost in the Stars. Throughout the promotional campaign, the star consistently appeared adorned with black pearl jewelry, particularly pieces featuring Polynesian lagoon pearls. Her refined style captivated millions, whether on television sets or across her social media platforms.

    According to a Polynesian pearl dealer, this organic media exposure (though not sponsored) significantly impacted the Chinese market, contributing to 2023’s dramatic sales recovery.

    An Unprecedented Export Boom

    2023 marked a turning point for Tahitian pearls, with exports skyrocketing to 16 billion Fcfp (up from 6 billion the previous year). Hong Kong solidified its position as the primary gateway to Asian markets. This surge reflects growing global demand for both traditional round pearls and keishi pearls.

    The upward trend began in June 2023, peaked in October, then saw a slight slowdown. Keishis, in particular, experienced a meteoric price rise—once sold for 150–500 Fcfp per gram, some now fetch over 3,000 Fcfp due to their rarity and unique organic shapes.

    The Keishi Renaissance

    Long considered marginal, keishi pearls are now reclaiming the spotlight. Their irregular, character-filled forms appeal to clients seeking originality. Luxury jewelers like Mikimoto have further legitimized the trend by incorporating keishis into high-end collections.

    While jewelers adjust pricing to reflect this demand, consumer enthusiasm remains undiminished. Keishi designs now symbolize modernity and boldness, aligning perfectly with evolving market preferences.

    2024: Cautious Optimism

    Despite 2023’s record-breaking results, 2024 presents uncertainties. The industry must navigate fashion trends, limited keishi production capacity, and potential market saturation. One question lingers: Will the “Ni Ni effect” sustain its momentum, or will it remain a singular peak in Tahitian pearls’ recent history?

    Ni Ni: Chinese Cinema's Star Power Shines on Tahitian Pearls

  • Molluscan Eye: When Oysters Become the Sentinels of Lagoons

    What if pearl oysters could monitor the health of lagoons? This is the bold vision behind Molluscan Eye, a startup founded by a former researcher that merges marine biology with cutting-edge technology. In January, the company made waves at CES in Las Vegas with its innovative environmental monitoring solution.

    The concept? Equipping pearl oysters with smart sensors capable of measuring water quality in real time. These systems are currently deployed across the Tuamotu Archipelago—including the atolls of Takaroa and Takapoto—as well as in other regions worldwide, from the Arctic to New Caledonia.

    Jean-Charles Massabuau, co-founder of the startup, explains: “We suspend a cage containing oysters in the lagoon. One electronic board collects the mollusks’ reactions, while another transmits the data via the mobile network.” This information, analyzed remotely, enables continuous, real-time ecosystem monitoring—far more efficient than traditional methods.

    Molluscan Eye’s technology stands out for its simplicity and practicality. “What struck people at CES was that we’re offering a tool that addresses a real need. And the most surprising part? Some are just realizing that water can be polluted!” Massabuau remarks.

    By using oysters as bio-indicators, Molluscan Eye pioneers a new form of environmental surveillance—more precise, more responsive, and potentially vital for the future of Polynesia’s lagoons.

    Molluscan Eye Website

  • Robert Wan Celebrates 50 Years of Passion and Global Influence for Tahitian Pearls

    On Friday evening, in the elegant setting of the Musée de la Perle in Papeete, Robert Wan celebrated the 50th anniversary of his company, Tahiti Pearls, in grand style, surrounded by family, close friends, and numerous distinguished guests.
    Half a century of unwavering dedication to shining a light on the Poerava (Tahitian black pearl) on the international stage.

    It was in 1973 that Robert Wan took the reins of Tahiti Pearls. Just a year later, a pivotal meeting with Professor Sato in Japan led him to collaborate with the grandson of Kokichi Mikimoto, the pioneer of modern pearl cultivation. This strategic alliance marked the beginning of an extraordinary journey.

    By 1977, he acquired his first pearl harvest. What followed was a meteoric rise: Robert Wan built a veritable empire, acquiring iconic atolls such as Marutea Sud, Nengo Nengo, and Aukena, transforming them into crown jewels of Polynesian pearl farming. In 1976, he officially elevated the Tahitian pearl to the status of a precious gemstone in collaboration with the Gemological Institute of America (GIA), securing the Poerava’s place on the global luxury jewelry map.

    His relentless work ethic and pursuit of excellence were recognized in 1994 with the prestigious Lauriers d’Or de la Qualité (Golden Laurels of Quality). But beyond accolades, he embodies a true vision: the Tahitian pearl as a symbol of refinement, culture, and authenticity.

    During the anniversary celebration, the businessman reaffirmed his unshakable faith in the future of the Poerava. To overcome industry challenges, he made bold decisions: launching his own brand, transforming production into luxury jewelry, and positioning the pearl as an exceptional product.

    As for succession, the legacy appears secure. His grandson, Johnny, actively involved in the business, is following in his grandfather’s footsteps. At 50 years of success, Robert Wan remains driven by the same passion and renewed ambition to share this unique gem—born in Polynesia’s lagoons—with the world.

    (Note: “Poerava” refers to the prized black Tahitian pearl, retaining its Polynesian name for cultural significance.)

  • Margaux Crusot, L’Oréal-UNESCO Award Winner, Ushers Pearl Farming into a New Ecological Era

    At just 30 years old, Margaux Crusot, a marine ecology doctoral graduate from the University of French Polynesia, embodies the future of science in service of the environment.
    A recipient of the prestigious L’Oréal-UNESCO For Women in Science Young Talents award, she stands out for a major innovation set to sustainably transform Polynesia’s pearl farming industry.

    For the past five years, the young researcher has focused on a critical challenge: reducing the environmental impact of pearl oyster collection, where traditional methods threaten lagoon ecosystems. For over 40 years, ombrière-style collectors—made of plastic—have been releasing microplastics and toxic compounds, degrading seabeds.

    After conducting field studies in the Gambier, Arutua, and Takapoto archipelagos, Margaux Crusot delivered a stark finding: pearl farming generates over 1,600 tons of plastic waste annually. From this diagnosis emerged a groundbreaking solution: the first fully biodegradable spat collectors made from bio-based materials.

    Using 3D printing, Margaux developed the first lab prototypes before collaborating with a materials specialist and a Tahitian manufacturer to scale up production. Now patented, this eco-friendly collector has already been deployed in natural environments for testing, laying the groundwork for a tangible shift toward sustainable pearl farming.

    Margaux’s innovation goes beyond technology—it represents a paradigm shift for the entire industry. Her ambition? To see these new collectors gradually replace polluting devices, empowering pearl farmers to protect their lagoons while securing their livelihoods.

    With this international award, Margaux Crusot gains visibility and credibility. Her project, bridging science, industry, and ecology, reflects a deep commitment to an environmentally respectful future—and cements her status as a pioneer of reinvented pearl farming.

    (Note: “Ombrière” refers to shade-structure collectors traditionally used in pearl farming. Retained in italics for technical accuracy.)

  • Pearl Fraud Case: Fake Dealer and Merchant Heavily Sentenced

    On October 17, 2023, the criminal court of Papeete delivered its verdict in a pearl fraud case that shook the pearl farming industry.

    A 70-year-old retiree, a former OPT employee, was sentenced to three years in prison, including six months without suspension, for illegally purchasing pearls without the required dealer’s license. His accomplice, an experienced jeweler, received a six-month suspended sentence for receiving stolen goods.

    Between December 2018 and February 2019, the retiree had acquired several batches of pearls worth over 20 million Fcfp (XPF) from Polynesian producers. Tempted by a previous highly profitable investment, he ventured into the pearl trade without authorization, using deceptive tactics: promises of bank transfers that never materialized, partial cash payments, fake transfer orders, and even involving an accomplice on the phone to reassure sellers.

    These fraudulent maneuvers left several pearl farmers in financial distress, with some unable to afford their children’s schooling. Meanwhile, the Chinese merchant, active in the sector for years, was found guilty of purchasing pearls from this fake dealer without verifying the legality of his operations.

    The prosecutor denounced the case as the “tip of the iceberg,” referring to a parallel market that is difficult to regulate. The court ordered joint restitution of over 18 million Fcfp to the victims.

  • Margaux Crusot, Between Land and Sea: Pioneering Sustainable Aquaculture in French Polynesia

    On October 11, Margaux Crusot, a researcher at the University of French Polynesia, will receive the prestigious L’Oréal-UNESCO For Women in Science Young Talents Award. At just 30 years old, this aquaculture and environmental engineer stands out for her commitment to more sustainable aquaculture practices.

    Margaux first discovered her passion for the ocean at the age of nine, while living in Vanuatu. This calling led her to pursue studies in aquaculture, eventually earning a degree in food and agronomic engineering. Today, she applies her expertise to French Polynesia, focusing her research on reducing the environmental footprint of pearl farming.

    In her doctoral thesis at the University of French Polynesia, she highlights a concerning reality: pearl farming generates approximately 1,600 tons of plastic waste annually. Working with the Marine Resources Department (DRM), she is developing a code of best practices and exploring concrete solutions—such as biodegradable collectors made from biomaterials, in collaboration with a New Zealand research institute.

    Driven by a scientific and ecological vision, Margaux Crusot aims to raise awareness among local institutions about the urgent need to better manage plastic waste from the pearl industry. Through her work, she is paving the way for an eco-conscious pearl farming sector rooted in sustainability.