Author: Sandrine

  • French Polynesia: New Bill Aims to Clean Up the Pearl Industry

    Temauri Foster Unveils a Strengthened Oversight Framework
    A Structural Reform for the Pearl Sector

    On Wednesday, Minister of Marine Resources Temauri Foster submitted a bold new bill to the Council of Ministers, aimed at fundamentally restructuring French Polynesia’s pearl industry. Developed in close collaboration with professionals in the sector, the proposal is a key element of the government’s broader reorganization plan.

    Main Objectives:
    🔹 Combat fraud and parallel markets
    🔹 Restore the value of Tahitian pearls
    🔹 Protect the interests of local pearl farmers

    Key Measures of the Bill

    The legislation introduces six major reforms:

    1️⃣ Mandatory Quality Control
    → All production must be certified before it can be sold

    2️⃣ Strict Regulation of Proxies
    → Securing pearl deposit and withdrawal processes

    3️⃣ Enhanced Traceability
    → Mandatory reporting of:
    • Exact weight of pearl lots
    • Number of pearls
    • Sale price (local and export markets)

    4️⃣ Extension of Controls to Jewelry
    → Mandatory certification for any item containing more than 5 pearls

    5️⃣ Deterrent Sanctions
    → Permanent revocation of professional licenses for offenders

    6️⃣ Stricter Criminal Penalties
    → Harsher sentences for trafficking offenses

    A Critical Complementary Measure

    This legislative proposal is paired with the recent tightening of airport controls at Faa’a, forming a comprehensive oversight system:
    Upstream: Production certification
    Downstream: Export surveillance

    “These measures will allow us to sustainably clean up the market and restore the value of our black gold,” stated Minister Foster.

    Economic Outlook

    Industry stakeholders are optimistic:
    📈 A significant rebound in prices
    💰 Better earnings for producers
    🌐 Sustained international visibility

    The bill, soon to be presented to the Assembly of French Polynesia, could mark a historic turning point for the territory’s leading export industry.

    “It is through strict regulation that we will protect the excellence of our pearl,” the minister concluded, noting that the sector provides employment for nearly 5,000 Polynesians.

  • Crackdown on Pearl Fraud: Tahiti Tightens Airport Controls

    The Minister of Marine Resources, Temauri Foster, personally visited Tahiti Faa’a International Airport to oversee the rollout of new export control measures targeting the pearl industry.
    This initiative is part of a broad restructuring plan aimed at curbing fraud and restoring the value of Tahitian pearls on international markets.

    Reinforced Airport Measures

    The newly implemented controls include:

    Systematic Double Screening
    → Mandatory detection of pearl-containing luggage at both check-in and boarding checkpoints

    Additional Equipment
    → Installation of a second X-ray machine dedicated to carry-on baggage

    Specialized Personnel
    → Permanent assignment of sworn agents trained specifically in pearl identification

    A Comprehensive Security Strategy

    These airport controls complement:
    🔸 The proposed law requiring quality control before commercialization
    🔸 New traceability obligations for producers
    🔸 Tougher penalties for fraud

    “These strict outbound controls, combined with our upstream reform, will create a virtuous cycle for the entire sector,” explained Minister Foster.

    Goals: Quality and Fair Pricing

    Industry stakeholders hope the new measures will lead to:
    📉 A drastic reduction in smuggling
    💎 Better valuation of legal production
    💰 A sustainable rebound in international prices

    With an estimated 20% of pearls leaving the territory illegally, the ministry projects this system could increase local producers’ profit margins by up to 30%.

  • Tahitian Pearl Regains Its Prestige

    Historic Auctions to Revive the Industry

    In an unprecedented move, the Maison de la Perle and the government of French Polynesia have orchestrated the grand return of pearl auctions to the territory—marking a strategic turning point for the promotion of Polynesia’s “black gold.”

    A Highly Symbolic Event

    Under the joint patronage of the President of French Polynesia and the Minister of Marine Resources, these auctions represent far more than a simple commercial operation:

    Territorial Reconnection: The first auctions held in Polynesia after years abroad
    Strong Signal: An assertion of economic sovereignty
    Showcase of Excellence: A preliminary competition of the finest pearls ensures premium quality

    “This is our heritage reclaiming its rightful place,” emphasized a Maison de la Perle representative.

    Five Strategic Objectives

    1️⃣ Recreate a Prestigious Event
    → Elevate pearl farming to the level of major luxury events

    2️⃣ Restore Brand Image
    → Showcase exclusively high-end pearls

    3️⃣ Establish an Annual Gathering
    → Build loyalty among international buyers

    4️⃣ Expand Market Access
    → Open the door to independent small-scale producers

    5️⃣ Rebalance Market Prices
    → Demonstrate the value of quality through example

    A Special Ministerial Arrangement

    The Minister of Marine Resources is personally overseeing:
    🔹 The strict selection of auction lots
    🔹 The reception of international buyers
    🔹 The media coverage of the event

    “The success of this auction will seal the definitive return of transactions to our soil,” he declared.

    Long-Term Prospects

    Industry professionals are aiming for:
    📈 A 30% increase in average prices
    🌐 Five new markets explored
    👨‍🌾 20% more producers integrated into the supply chain

    With nearly 250,000 pearls presented this year, the operation could generate record revenue—while restoring Polynesia’s central role in the global pearl trade.

    A long-awaited revival for a sector that represents:
    💎 70% of non-tourism exports
    👥 8,000 direct and indirect jobs
    🏝️ The very identity of the archipelagos

    “This is our culture, our history—and now, our future at stake,” concludes an old pearl farmer from the Tuamotus, his eyes shining like the finest of his creations.

  • Pearl Industry Reform in Polynesia: Between Urgency and Challenges

    The CESC Delivers a Mixed Opinion on the Government’s Proposal

    French Polynesia’s pearl sector—long a cornerstone of the local economy—is facing an unprecedented crisis. The reform plan proposed by the government to revive the industry has just been reviewed by the Economic, Social and Cultural Council (CESC), revealing key divisions and major stakes.

    An Ambitious Regulatory Framework

    The proposed reform is built on three main pillars:

    Mandatory Quality Control
    → All production must be approved by the Pearl Farming Department before being marketed
    → Harmonization with export control procedures

    Tougher Sanctions
    → Increased fines for non-compliance
    → Temporary or permanent suspension of professional licenses

    Enhanced Traceability
    → Mandatory declaration of stock and transactions

    “These measures aim to eradicate fraudulent practices that have depressed prices over the past three years,” explained a spokesperson for the Ministry.

    CESC Reservations: A Mixed Report

    The Fong-Cerdini report highlights four major shortcomings:

    1️⃣ Data Gap: No reliable inventory of existing pearl stocks
    2️⃣ Vague Definition: The label “Tahitian Pearl” remains legally fragile
    3️⃣ Insufficient Protection: Risk of counterfeiting on international markets
    4️⃣ Border Controls: Systematic checks have been abandoned since 2001

    Key Recommendations:
    → Explicit inclusion of serious breaches in the legal text
    → Removal of Customs’ right to settle infractions through transactions
    → Conflict-of-interest prevention mechanisms
    → Reintroduction of border controls

    A Tense Vote at the CESC

    The favorable opinion passed by a narrow margin:
    ✅ 17 votes in favor
    ❌ 16 against
    ➖ 2 abstentions

    “This bill is necessary but still needs improvement,” summarized one CESC member, while an opponent criticized it as “a half-measured reform.”