The fourth edition of Tahiti Auction took place yesterday, Thursday, in the gardens of Paofai at the Direction des Ressources Marines. Organized by GIE Poe o Tahiti Nui and Tahiti Pearl Auction, this international pearl sale brought together key industry players under the watchful eyes of President Edouard Fritch and the Chinese consul, who were present to assess the state of French Polynesia’s pearl sector.
A total of 280,000 pearls, primarily sourced from the Tuamotu lagoons, were offered for sale across 277 lots. Buyers from China, Japan, the U.S., and Australia participated, reaffirming strong international demand for Tahitian pearls.
A Market Under Pressure
Organizers had hoped to achieve sales between 250 and 300 million Fcfp (XPF)—a target shared by producers grappling with an ongoing crisis. The root cause? Overproduction in recent years, which has far exceeded global demand. As a result, prices have plummeted, destabilizing the entire industry.
Compounding the issue is an overall decline in pearl quality, further straining the sector. President Fritch addressed this reality head-on, urging regulation: “We must enforce production controls and implement necessary administrative measures. This is a priority if we want to safeguard the future of this iconic industry.”
Balancing Supply and Demand
The auction highlighted both the enduring appeal of Tahitian pearls and the urgent need for production discipline. With international buyers still engaged but prices under pressure, the sector faces a critical juncture—one that will require coordinated action to restore equilibrium.