Facing persistent price crises in the pearl sector, Teva Rohfritsch, French Polynesia’s Minister of Economic Revival, announces a comprehensive reform of this emblematic industry.
This initiative comes as a global oversupply of pearls continues to heavily weigh on production prices.
Following a series of consultations with industry professionals and mayors of pearl-producing municipalities, a territorial bill is expected to be presented to the Assembly before year-end. In this exclusive interview, Minister Rohfritsch details the challenges and proposed measures.
Why involve mayors in discussions to revive the industry?
“It is crucial to have a shared draft text, and mayors’ early participation is essential to restore the pearl’s value,” explains the minister. “Currently, pearl prices show no increase, and it’s time to address this issue firmly. As local representatives, mayors must act as territorial guardians to ensure regulations are enforced.”
Is increased production control planned?
“Indeed, stronger production control is necessary,” confirms Rohfritsch. “We must manage inventories held by traders and in the lagoons. All stakeholders will have to comply with production quotas.”
What economic levers are planned to revive the pearl industry?
The minister stresses that “controlling supply is imperative to raise pearl prices.” He adds that “defining quality standards and their presentation in international markets, in collaboration with professionals and mayors, is crucial. We aim to simplify export procedures by controlling production.”
What are the production figures for this year and next?
“The lack of visibility on production is a major concern. That’s why tighter control is needed,” states Rohfritsch. “Currently, we have rough estimates, but more precise data is essential. The pearl farming minister’s production regulation requires thorough knowledge of all its aspects.”
What would be the consequences of rising pearl prices?
“If pearl prices recover, we expect job creation and economic growth, particularly in the islands,” the minister asserts. “It’s vital to bring populations back to these islands, as many migrated to Tahiti or diversified their activities after the price collapse. The pearl is a French treasure, and we must restore its value.”
Is the focus on quality over quantity?
“Yes, current discussions address elements like nacre thickness and visual criteria,” specifies Rohfritsch. “The goal is to elevate the product, empower professionals, and establish a sustainable quality label. Geographic origin designations, like ‘Rikitea Pearl,’ are also being considered.”