In a watershed moment for French Polynesia’s pearl industry, the Tahitian Pearl Association of French Polynesia (TPAFP) has secured membership from over 80% of local pearl professionals, marking a new era of collective action under President Aline Baldassari-Bernard.
Key Developments
🏷️ Future-Focused Mission
- Market regulation: Implementing standardized quality controls
- Brand protection: Developing a certification label for authenticity
- Global positioning: Creating unified marketing strategies
🎨 Logo Design Competition (Deadline: August 22)
- Open call for designs embodying:
- Polynesian heritage
- Pearl cultivation artistry
- Luxury market aspirations
- Grand prize: A 1 million FCFP pearl necklace
- Judging panel:
- 8 industry experts
- Ministry of Perliculture representative
Strategic Implications
✔ First-time consensus among farmers, processors, and exporters
✔ Quality assurance system to combat market dilution
✔ Premium positioning against competing pearl origins
“This isn’t just an association—it’s our cultural ambassador,” declares Baldassari-Bernard. “That logo will become the global stamp of Tahitian pearl excellence.”
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