The Tahitian Pearl Association of French Polynesia (TPAFP) is launching an ambitious jewelry design competition to showcase the gem of the South Seas. This initiative follows the success of the “Ma perle et moi” (“My Pearl and Me”) campaign, which captivated the public last April.
From July 15 to September 30, 2016, jewelers and designers are invited to showcase their talent working with Tahitian pearls. The competition aims to revitalize Polynesia’s pearl industry by fostering innovation and creativity among local artists.
“Our goal is to highlight the craftsmanship of our designers while enhancing the commercial appeal of Tahitian pearls in international markets,” said a TPAFP spokesperson.
Participants will compete in several distinct categories, with prizes awarded for the best creations. The competition will distinguish jewelry based on value: under 100,000 XPF (≈ €840) or over 100,001 XPF. A Grand Prize will honor the most exceptional piece across all categories.
A panel of experts will evaluate submissions based on multiple criteria: design originality, commercial potential, technical excellence, and craftsmanship. To ensure fairness, jury members will have no prior connection to the submitted works.
Entries must be submitted between September 15 and 30, 2016, with winners announced at an awards ceremony on Thursday, October 6, 2016, capping off three months of creativity dedicated to this Polynesian national treasure.
This competition is part of a broader strategy to rejuvenate French Polynesia’s pearl sector, which has faced significant economic challenges in recent years. The TPAFP hopes to reinforce the global prestige of this iconic South Pacific gem.
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