Chinese actress and influencer Ni Ni has brought unprecedented visibility to Tahitian pearls through her role in the 2023 internationally-released film Lost in the Stars. Throughout the promotional campaign, the star consistently appeared adorned with black pearl jewelry, particularly pieces featuring Polynesian lagoon pearls. Her refined style captivated millions, whether on television sets or across her social media platforms.
According to a Polynesian pearl dealer, this organic media exposure (though not sponsored) significantly impacted the Chinese market, contributing to 2023’s dramatic sales recovery.
An Unprecedented Export Boom
2023 marked a turning point for Tahitian pearls, with exports skyrocketing to 16 billion Fcfp (up from 6 billion the previous year). Hong Kong solidified its position as the primary gateway to Asian markets. This surge reflects growing global demand for both traditional round pearls and keishi pearls.
The upward trend began in June 2023, peaked in October, then saw a slight slowdown. Keishis, in particular, experienced a meteoric price rise—once sold for 150–500 Fcfp per gram, some now fetch over 3,000 Fcfp due to their rarity and unique organic shapes.
The Keishi Renaissance
Long considered marginal, keishi pearls are now reclaiming the spotlight. Their irregular, character-filled forms appeal to clients seeking originality. Luxury jewelers like Mikimoto have further legitimized the trend by incorporating keishis into high-end collections.
While jewelers adjust pricing to reflect this demand, consumer enthusiasm remains undiminished. Keishi designs now symbolize modernity and boldness, aligning perfectly with evolving market preferences.
2024: Cautious Optimism
Despite 2023’s record-breaking results, 2024 presents uncertainties. The industry must navigate fashion trends, limited keishi production capacity, and potential market saturation. One question lingers: Will the “Ni Ni effect” sustain its momentum, or will it remain a singular peak in Tahitian pearls’ recent history?
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