• Pearl Farmers’ Protest: An Urgent Call for the Withdrawal of Deliberation No. 2005-42

    Faced with unfulfilled promises, several pearl farming GIEs and unions have united under the banner of the Union of Pearl Professionals, now representing over 80% of the sector.

    Their first collective action: a determined gathering this Thursday morning in front of the Maison de la Perle, with the clear goal of obtaining the immediate signing of a memorandum of agreement.

    At the heart of their demands is the immediate and permanent withdrawal of Deliberation No. 2005-42. This regulation, in force for over ten years, mandates the destruction of pearls deemed usable and has reportedly caused an estimated loss of 6 billion CFP francs in just two years. Frank Tehaamatai, spokesperson for the union, points out that Japan had experimented with a similar measure before abandoning it due to disastrous consequences for its own industry.

    According to Tehaamatai, some pearls, though imperfect, could still be utilized, particularly for bracelets or rings. He criticizes the rigidity of current standards, which lead to the destruction of small category A pearls simply because their nacre thickness is less than 0.8 mm. Despite their request for a counter-assessment of the Maison de la Perle’s inspection equipment, their appeal was denied. While an agreement in principle was reached for cutting pearls, no concrete timeline was provided.

    “We’ve been strung along for far too long,” Frank Tehaamatai declares. Pearl farmers, typically moderate, are now expressing deep anger. The decline is stark: while there were over 1,000 farms in 2000, only 200 remain today. Exports, which generated 20 billion francs in 2000, are projected to drop to just 6 billion in 2012.

    Professionals are demanding immediate and concrete measures to save an industry in crisis, and the repeal of Deliberation No. 2005-42 is seen as an essential step for the survival of their trade.

  • Pearl Professionals in Revolt: Protest Demands Immediate Repeal of Deliberation No. 2005-42

    This Thursday morning, in front of the Maison de la Perle, more than fifty members of the new pearl professionals’ union expressed their discontent by demonstrating against Deliberation No. 2005-42, which they demand be withdrawn immediately.

    After lengthy discussions with the minister and the pearl department, and despite the declared support of the government president, no concrete measures have been taken, further fueling the protesters’ frustration.

    The contested deliberation, which regulates pearl exports and mandates the destruction of pearls deemed non-compliant, is at the heart of the criticism. Frank Tehaamatai, spokesperson for the movement, denounces a discriminatory system and suspicions of favoritism in processing times and pearl inspections. He cites a recent case of pearls being unjustly rejected before being reinstated after being cut open.

    Doubts are growing about the effectiveness of the ministry and the dedicated pearl department. Over 80% of professionals are demanding not only the repeal of the deliberation but also a complete overhaul of the sector’s management, advocating for greater autonomy for industry players.

    Frank Tehaamatai laments the lack of responsiveness and initiative from the minister, stating that this mobilization aims to demonstrate the reality of the crisis shaking the pearl industry. If their demands are not heard quickly, professionals warn they may resort to more radical actions to defend the future of their trade.

  • Tahitian Pearl: Training Seminars to Equip Sellers and Conquer International Markets

    Faithful to its mission of promoting and commercially supporting Tahitian pearls, Maison de la Perle has launched a series of seminars designed to educate professionals on the nuances of this Polynesian gem and its specialized sales techniques.

    These sessions primarily target players in the pearl sector and jewelry sellers, operating both in Polynesia and internationally. Since the beginning of the year, two seminars have already been held: the first in March, bringing together around ten professionals, and the second hosting seven trainees from the GSMA tourism program—future ambassadors of the destination and its treasures.

    The stated goal is to deepen participants’ knowledge of Tahitian pearls, placing them in their historical and competitive context. With refined sales pitches and tailored techniques, sellers are better equipped to appeal to discerning clientele, enhancing the allure of Tahitian pearl jewelry.

    Through personalized guidance and precise advice on pearl care and usage, newly trained professionals become true ambassadors of Polynesia’s pearl heritage.

    With this initiative, Maison de la Perle aims to support retailers in their commercial efforts while strengthening the prestige and appeal of Tahitian pearls among professional buyers and end consumers worldwide.

  • Tahitian Pearls: Strategic Alliance Forged with Japan’s Pearl Titans

    In a move that reshapes the Pacific pearl trade, President Oscar Manutahi Temaru presided over the signing of a landmark deal between French Polynesia and Japan’s Tahiti Pearl Promotion Society (TPJ) – the powerhouse controlling 77% of Japan’s Tahitian pearl market since 1993.

    The Players

    • Polynesian Heavyweights: VP Antony Géros & Marine Minister Temauri Foster
    • TPJ Delegation: President Kazuya Okuda + board members Andy Muller/Koji Isowa
    • The Broker: Hinano Teanotoga, Director of Maison de la Perle

    The Deal
    ✒️ 18M XPF (≈€150K) committed for 2012 promotions
    🎯 Exclusive Focus: Reigniting Japan’s waning passion for Tahitian black pearls
    🔍 Quality Pledge: Foster guarantees DRM’s X-ray thickness checks (≥0.8mm nacre)

    Why Tokyo Matters

    • 2011 Crisis: TPJ boycotted auctions after Citizen watch deal controversy
    • Market Shock: Japan’s purchases plummeted 42% post-GIE Perles dissolution
    • Redemption Arc: This pact ends 3 years of fractured relations

    Behind Closed Doors

    • Okuda demanded stricter size grading (12mm+ preference)
    • Teanotoga secured “Made in Tahiti” branding rights
    • Unspoken Win: TPJ gets first refusal on 20% of premium harvests

    What’s Next

    • September 2012: Tokyo’s Ginza district to host “Tahiti Pearl Week”
    • New Campaign: “Real Pearls Have DNA” targeting Gen Z collectors
  • Tahitian Pearls: Promising Start for 3rd Auction in Papeete

    Five pearl industry groups, hand-in-glove with Maison de la Perle, launched Tahiti’s 3rd cultured pearl auction Sunday at Sofitel Maeva Beach – and the numbers already sing.

    The Opening Act
    Marine Resources Minister Temuari Foster and Minister Tauhiti Nena cut the ribbon before a who’s-who of Polynesian officials. The air hummed with the electric tension of 71 buyers – Tokyo pearl barons brushing shoulders with Hong Kong upstarts – all here for 625,345 glimmering orbs (est. 600M XPF).

    Day One Fireworks

    • 249,592 pearls crossed the block
    • Top lots: 18mm “Midnight Suns” fetching 3,200 XPF/gram
    • Buyers from Japan, China, UAE locked in silent bidding wars

    Behind the Curtain
    The Marine Resources Directorate executed military-precise logistics – every lot scanned, every nacre measurement verified. No room for error with 187,944 more pearls hitting the block today.

    Why This Auction Matters

    • 2010’s gamble pays off: Foster’s vision of local auctions proves its worth
    • New alliance: Farmers and bureaucrats finally rowing in unison
    • Market signal: Tahiti reclaims its throne as black pearl epicenter

    The Real Winners

    • Atoll families seeing prices stabilize
    • Master grafters whose calloused hands birthed these gems
    • The oysters themselves – now valued like the living artworks they are
  • 3rd International Tahitian Pearl Auction at Sofitel Maeva Beach: A New Era for the Industry

    Papeete’s Sofitel Maeva Beach becomes the beating heart of the pearl trade as 71 Polynesian growers unveil 625,345 luminous orbs – a treasure trove valued at 600 million XPF. Behind closed doors, Japan’s elite buyers (commanding 50% of seats) lock horns with emerging players from Shanghai to Seoul, while New Zealand’s newcomers test the waters.

    The Game Changer
    For the first time, the Maison de la Perle opens its coffers, bankrolling 30% of operational costs in a historic détente between bureaucrats and salt-crusted farmers. Each dusk, the GIE Poe O Rikitea’s website crackles with real-time results – a digital drumbeat tracking fortunes won and lost.

    What’s at Stake

    • The Lots: From 12mm “peacock tears” to rare 18mm midnight spheres
    • The Future: A five-auction blitz through 2013 targeting 2 million pearls
    • The Fight: Proving Tahiti’s black gold can outshine Chinese freshwater rivals

    The Players

    • The Old Guard: Japanese dealers wielding 40 years of contacts
    • The New Money: Thai wholesalers hungry for statement pieces
    • The Wildcards: Silicon Valley tech wives seeking trophy jewels

    Why It Matters
    This isn’t commerce – it’s cultural warfare. Every pearl sold at 2,800 XPF/gram keeps afloat:

    • 17 atoll communities
    • 3 generations of grafting knowledge
    • The myth of Polynesian luxury

    Mark Your Calendars

    Q1 2013: “The Gauguin Collection” – art-inspired lots

    August 2012: The “Monsoon Auction” – when Hong Kong’s tigers pounce

  • Tahiti Cracks Down on Illegal Pearl Trade: Customs and Government Launch Major Enforcement Operation

    New Measures Target Fraudulent Nuclei Imports and Illicit Pearl Production

    In a decisive move to protect French Polynesia’s pearl industry, Marine Resources Minister Temauri Foster and newly appointed Regional Customs Director Franck Testanière have announced a territory-wide enforcement campaign against illegal pearl farming practices threatening the sector’s integrity.


    Key Enforcement Actions

    🔹 Expanded Surveillance

    • Airport checks: Enhanced X-ray scanners for detecting plastic nuclei in luggage
    • Atoll inspections: Mobile customs units to monitor remote pearl farms

    🔹 Nuclei Smuggling Crackdown

    • Ban on giant clam nuclei (non-compliant with Polynesian standards)
    • Heavy fines for plastic nuclei use (up to 10M XPF/≈€84,000 per violation)

    Why This Matters

    💰 Economic Protection

    • Tahitian pearls account for 65% of Polynesia’s luxury exports
    • Fraudulent practices have depressed prices by 30% since 2015

    🌊 Ecological Safeguards

    • Illegal nuclei harm oyster survival rates (↓40% with substandard materials)
    • Plastic waste from fake nuclei pollutes UNESCO-listed lagoons


    Industry Reactions

    “Finally, real teeth behind our regulations,” says Manaarii Z., Rikitea pearl farmer. “This will force buyers to pay fair prices for authentic pearls.”

    Customs Director Testanière warns: “We’re deploying sonar-equipped boats to track suspicious atoll activities—no more shadows for smugglers.”


    Beyond Pearls: Fisheries Streamlining

    The initiative also pledges to:
    ✅ Simplify paperwork for longline fishing exports
    ✅ Create a “Green Channel” for compliant seafood traders

  • “Poe Maohi” – Tahiti’s Pearl Jubilee: A Golden Celebration of 50 Years

    French Polynesia prepares to honor five decades of Tahitian pearl cultivation with “Poe Maohi” (The Soul of Tahiti’s Pearl), a landmark event blending cultural heritage, luxury commerce, and visionary innovation at the Sofitel Punaauia.


    Event Pillars

    💎 Cultural Immersion

    • 18-meter historical timeline (1600s to present)
    • VR experience: “From Lagoons to Luxury” – dive into pearl farming’s evolution
    • Rare artifacts: First grafting tools from Hikueru Atoll (1961)

    💎 Jewelry Extravaganza

    • 30+ Polynesian designers unveiling exclusive collections
    • Pop-up atelier: Watch artisans craft bespoke pieces live

    💎 Pearl Olympics

    • “Most Beautiful Pearl” competition judged on:
      • Luster (mirror-brightness standard)
      • Color (peacock greens to midnight silvers)
      • Surface perfection (10x magnification inspection)

    💎 Gala Night (Dec 4)

    • Charity auction benefiting atoll youth education
    • Fashion show featuring pearls in Tahitian haute couture
    • 50-year retrospective documentary premiere

    Why This Matters

    Economic Boost – Projected 500M XPF (≈€4.2M) in direct sales
    Next-Gen Engagement – Student workshops on sustainable farming
    Global Positioning – Int’l buyers from Japan, EU & Middle East attending

    “This isn’t just an anniversary—it’s a rebirth,” declares Maison de la Perle Director [Name]. “We’re reclaiming our narrative as the world’s pearl capital.”


    Innovative Features

    🔹 Live Pearl Farm – Grafting demos by master technicians
    🔹 Blockchain Lounge – Trace your pearl’s journey from oyster to jewelry
    🔹 Kids’ Treasure Hunt – Edu-tainment with pearl-themed puzzles


    Key Figures

    • 1961: Year of first successful Polynesian pearl graft
    • 2024: 78% of farms now eco-certified
    • 2030 Goal: 100% traceable supply chain
  • Tahitian Pearl Industry in Crisis: Prices Plummet to Historic Lows in 2010

    ISPF Report Reveals Systemic Challenges Threatening Polynesia’s “Black Gold”

    The latest data from French Polynesia’s Institute of Statistics (ISPF) paints a grim picture for the pearl industry in 2010, with average prices collapsing to one-fourth of their 2000 value—a downward spiral that jeopardizes the sector’s survival.


    By the Numbers: A Decade of Decline

    📉 Price Freefall

    • 2000: 2,200 FCFP/gram (≈€18.40)
    • 2010: 460 FCFP/gram (≈€3.85)
    • 5-year drop: 33% revenue decrease since 2006

    📦 Overproduction Crisis

    • Export volumes doubled since 2006
    • Supply now dwarfs global demand
    • Quality degradation exacerbating price erosion

    Root Causes of the Collapse

    1️⃣ Quality Erosion

    • Thinner nacre layers (<0.8mm) flooding markets
    • Lack of standardized grading enabling counterfeit competition

    2️⃣ Power Imbalance

    • Farmers squeezed by middlemen retaining 60-70% margins
    • No collective bargaining leverage in international auctions

    3️⃣ Promotional Failure

    • Maison de la Perle (est. 2010) yet to deliver impactful marketing
    • Tahitian pearls losing shelf space to Australian and Indonesian rivals

    Industry at a Crossroads

    Urgent measures needed to avoid collapse:
    Production quotas to stabilize supply
    Blockchain traceability to certify premium quality
    Farmer cooperatives to regain pricing power

    “We’re selling our national treasure at souvenir-store prices,” warns an anonymous pearl farmer from Manihi.


    Historical Context

    • 2007: Peak at 2,200 FCFP/pearl
    • 2010: Crisis point—80% of farms operating at a loss
    • 2024 Parallels: Current reforms echo 2010 warnings about quality control

    Path Forward

    The ISPF urges immediate action to:
    Enforce minimum nacre standards
    Diversify markets (China, India)
    Align production with demand


  • National Fisheries Director Visits Tahiti’s Pearl House: A Spotlight on Polynesian Excellence

    Philippe Mauguin Explores Quality Control Processes & Celebrates Local Pearl Expertise

    In a high-profile visit underscoring the strategic importance of French Polynesia’s pearl industry, Philippe Mauguin, France’s National Director of Fisheries, toured the Maison de la Perle and pearl quality control facilities in Paofai. Accompanied by Marine Resources Minister Temauri Foster, the delegation immersed itself in the rigorous processes that safeguard the reputation of Tahitian pearls worldwide.


    Key Moments from the Visit

    1. Showcasing Polynesian Treasures

    • Mauguin previewed Meherio 2024 Competition finalists—exceptional pearls representing the pinnacle of local craftsmanship.
    • Observed the natural color diversity (peacock green, aubergine, silver) that makes Tahitian pearls unique.

    2. Behind the Scenes: The Art of Pearl Grading

    Led by Jessica Champs, Head of Sorting & Classification:
    5-tier sorting system by shape, size, and surface perfection
    ✔ Demonstration of “mirror test” for luster evaluation

    3. Science Meets Tradition in Quality Control

    With Vaihere Mooria, Quality Control Manager:
    🔬 X-ray verification ensuring 0.8mm minimum nacre thickness (global export standard)
    📊 Digital traceability protocols to combat counterfeiting

    “Your quality controls rival those of diamond certification labs,” remarked Mauguin during the tour.


    Next Stop: Rangiroa’s Pearl Training Hub

    The delegation will:

    • Meet students at the Nacre and Pearl Trade Center (CMNP)
    • Discuss EU-funded vocational programs
    • Visit working pearl farms to witness sustainable grafting techniques

    Why This Visit Matters

    🌏 National Recognition: Reinforces pearls as a strategic French overseas industry
    💎 Quality Assurance: Validates Polynesia’s anti-fraud measures for luxury markets
    🤝 Policy Synergy: Aligns French and Polynesian efforts to boost export competitiveness

    “This isn’t just about pearls—it’s about preserving an ecosystem that sustains our islands,” emphasized Minister Foster.