Tahitian Pearls Info

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  • Citizen and the Polynesian Government Forge Landmark Agreement to Showcase Tahitian Pearls in Japan

    Marine Resources Minister Temauri Foster recently initiated strategic discussions with executives from Citizen Watch Company, including Mr. Yutaka Kitamura, Group Director, and Mr. Masayuki Ito, Head of the Pearl Division. The objective: to establish an ambitious partnership revitalizing the promotion of Tahitian cultured pearls in the Japanese market.

    As a globally renowned leader in watchmaking and jewelry, with 20,000 retail outlets worldwide, Citizen has demonstrated strong interest in Tahiti’s black pearls. In the partnership’s initial phase, 130 high-performing retail locations have been carefully selected to serve as premium showcases for this Polynesian gem among Japan’s luxury clientele.

    This collaboration aligns with the momentum created by Maison de la Perle, which this year celebrates the 50th anniversary of the first successful pearl grafting in Tahiti. The Citizen partnership marks a new milestone in this international campaign to solidify Tahitian pearls’ position in the world’s most prestigious export markets.

  • Tahitian Pearls Illuminate Place Vendôme in a Spectacular Open-Air Exhibition

    “From Sea to Showcase”: A Tribute to Tahitian Pearl Excellence

    The iconic Place Vendôme—epicenter of global haute joaillerie—will transform into an open-air gallery celebrating the 50th anniversary of Polynesian pearl cultivation. Eighteen monumental photographs by acclaimed artist Thierry Bouët will trace the extraordinary journey of Tahitian pearls, from their birth in Polynesia’s pristine lagoons to the world’s most exclusive jewelry collections.

    A Monumental Jewelry Fantasy

    • 20 giant pearl sculptures (3m diameter) forming a breathtaking “necklace” installation
    • Immersive scenography by designer Anna Mari, blending contemporary art with jewelry heritage
    • Stunning visuals capturing the pearls’ iridescent colors, organic textures, and aquatic mystique

    Strategic Cultural Diplomacy

    Organized by Maison de la Perle with support from Paris’ 1st Arrondissement, this exhibition:
    ✔ Commemorates France’s Overseas Territories Year
    ✔ Reinforces Tahitian pearls’ status as natural luxury icons
    ✔ Kicks off a global tour (Tokyo, Milan, Monaco) to captivate international markets

    “This is more than an exhibition—it’s a declaration of love to Polynesia’s black gold,” declares Ingrid Izquierdo, Director of Maison de la Perle. “We’re bringing the soul of our lagoons to the heart of Parisian elegance.”

    Visitor Experience

    📍 Place Vendôme, Paris 1er
    📅 Free access May 15 – June 2
    🕒 Day & night displays (illuminated after dark)
    💎 Complementary VR experience simulating pearl diving in French Polynesia

    “When these giant pearls ‘adorn’ Place Vendôme, they’ll remind the world that true luxury begins with nature’s perfection,” adds Thierry Bouët.

  • Economic Diplomacy: Japanese Delegation Visits Polynesia to Support Tahitian Pearls

    A Strategic Partnership for Sustainable Development

    Papeete, [Date] – In a significant display of economic diplomacy, French Polynesia welcomed a high-level Japanese delegation to strengthen bilateral ties in pearl farming, tourism, and environmental protection. The delegation was received by Temauri Foster, Minister of Marine Resources, alongside President Gaston Tong Sang and Ingrid Izquierdo, Director of the Pearl House (Maison de la Perle).

    Key Attendees & Objectives

    The delegation included prominent figures:

    • Mr. Muroi Churoku, pearl grafting pioneer in Polynesia
    • Mr. Akimoto Takashi, Executive Director of Citizen (global watchmaking leader)
    • Mr. Ketan Chaudhari, representing Orient Pearl
    • Japanese media teams documenting Polynesia’s natural and cultural heritage

    Discussions focused on:
    🌊 Pearl industry collaboration (celebrating its 50th anniversary)
    🏝️ Eco-tourism development
    ♻️ Environmental conservation (lagoon protection as a priority)

    Beyond Diplomacy: A Cultural & Economic Bridge

    The visit included:

    • On-location filming showcasing Polynesia’s lagoons, artisanal fishing, and pearl farms
    • Island tours to highlight sustainable practices
    • Business networking to expand Tahitian pearls’ global reach

    “Tahitian pearls are not just gems—they’re ambassadors of our culture and engines of economic growth,” emphasized Minister Foster. The delegation’s presence underscores Japan’s role as a key partner in positioning Tahitian pearls as a luxury icon.

    A Shared Vision for the Future

    The collaboration aims to:
    ✅ Enhance pearl quality standards
    ✅ Boost eco-friendly tourism
    ✅ Promote cross-cultural exchanges

    As the pearl industry marks 50 years of excellence, this partnership signals a renewed commitment to sustainability, innovation, and global prestige.

    “Together, we’re writing the next chapter for Tahitian pearls—one of resilience and international acclaim,” concluded President Tong Sang.

  • Pearl Rejects: Regulated Destruction and Financial Support for Pearl Farmers

    The Pearl Farming Department will conduct a controlled destruction of substandard pearls on February 7-8, 2011, along Patutoa Road in Papeete. This operation, announced by Temauri Foster, Minister of Marine Resources and Pearl Farming, reinforces the government’s commitment to protecting the premium reputation of Tahitian pearls.

    Quality Control Protocol

    The rejects—originating from Pinctada margaritifera var. cumingii oysters—are prohibited from commercial sale or export under current regulations. These pearls exhibit defects including:

    • Calcite deposits
    • Dead tissue zones
    • Insufficient nacre thickness

    All export-controlled pearls are systematically isolated and destroyed under supervision to prevent market dilution.

    Financial Compensation for Farmers

    To support quality-focused producers, the government offers:

    • 50 FCFP per gram of retained rejects
    • Capped at 500 grams per hectare annually

    In 2010, this program benefited 155 pearl farmers, with compensation paid for 233,118 rejected pearls, demonstrating the sector’s dedication to upholding the “Tahitian Pearl” designation.

    Strategic Impact

    This initiative:
    ✔ Maintains the luxury status of Tahitian pearls
    ✔ Provides economic relief to farmers adhering to standards
    ✔ Strengthens international consumer confidence

    “Destroying substandard pearls protects the value of every perfect pearl that reaches the market,” emphasized Minister Foster. The operation underscores Polynesia’s uncompromising approach to quality in its signature industry.

  • Pearl Symposium: Polynesian Sector Seeks Renewal and Prestige

    Thursday afternoon saw a landmark industry gathering under the presidential pavilion

    This Thursday afternoon, the presidential pavilion hosted a major symposium organized by the Ministry of Maritime Resources and the Pearl House, bringing together all stakeholders of French Polynesia’s pearl industry. The strategic gathering comes at a critical juncture for the sector as it rethinks its future direction.

    Industry-Wide Collaboration for a Common Goal

    Producers, traders, jewelers and other professionals engaged in six thematic workshops focusing on:

    • Production optimization
    • Export strategies
    • Quality classification standards
    • Pricing frameworks
    • Gemological expertise
    • Global promotion
    • Quality certification systems

    The event provided a rare platform for direct dialogue across the entire value chain, united by their shared treasure: the Tahitian pearl – a symbol of elegance and cultural identity.

    Minister Foster’s Vision: Restoring Tahitian Pearls’ Noble Status

    Minister of Maritime Resources Temauri Foster outlined clear objectives:
    “We must restore cultured Tahitian pearls to their former glory. This requires professional alignment to strengthen our international image and competitiveness.”

    The Pearl House is leveraging the 50th anniversary of Polynesian pearl farming to:

    • Expand into emerging markets (Brazil, Russia, India)
    • Consolidate traditional strongholds (Japan, China)
    • Reaffirm black pearls as essential luxury items

    Celebrating a Historic Legacy

    This golden anniversary marks a pivotal moment in 1961 when Jean-Marie Domard, then director of French Polynesia’s Fisheries Service, initiated the first successful pearl grafts on Hikueru atoll with Japanese grafting master Churoku Muroi. Within two years, this pioneering effort blossomed into one of modern Polynesia’s most remarkable economic and cultural success stories.

    The Path Forward

    As the symposium concluded, industry leaders emphasized three key priorities:

    1. Standardization of production and quality controls
    2. Innovation in marketing and distribution
    3. Preservation of traditional knowledge while embracing modern techniques

    With renewed collaboration and strategic vision, French Polynesia’s pearl sector aims to write the next glorious chapter in its storied history – ensuring Tahitian pearls remain synonymous with unmatched quality and timeless beauty for generations to come.

    “Our pearls carry the soul of Polynesia. Together, we’ll ensure they continue shining across the world’s most exclusive jewelry cases,” concluded a Pearl House representative.

  • Pearl Farming: Final Assessment and Future Outlook of the EDF Project

    A Pivotal Moment for French Polynesia’s Pearl Industry

    Since 2007, the Pearl Farming Department has led the “Professionalization and Sustainability of Pearl Farming” project, funded by the 9th European Development Fund (EDF), which concludes in December 2010. To review its achievements, a final conference will be held on Wednesday, November 3, 2010, starting at 8:30 AM in the Presidential meeting hall, under the auspices of the Ministry of Maritime Resources.

    This gathering will bring together key industry stakeholders: pearl farmers, institutional representatives, and sector professionals. Notable attendees include Minister of Maritime Resources Temauri Foster and members of the Pearl House (Maison de la Perle). The event will showcase the EDF project’s tangible outcomes, including:

    • Mobile technical training programs
    • International market analysis
    • Scientific breakthroughs in pearl farming

    1. Mobile Training: A Success Among Pearl Farmers

    Over two years (April 2008 – June 2010), free, on-site training sessions were conducted directly at pearl farms. Ten expert trainers covered critical topics:

    • Grafting techniques
    • Tool fabrication
    • Pearl grading
    • Marketing strategies
    • Financial management
    • Diving safety

    Funded by the EDF, these initiatives complemented the long-standing programs of the Pearl and Mother-of-Pearl Trade Center (CMNP) in Rangiroa, operational since 1990. The results speak for themselves:
    ✅ 641 training sessions conducted across 20 islands and atolls
    ✅ 96% satisfaction rate among participants (content & trainers)
    ✅ 92% demand for continued programs

    2. Scientific Research: Optimizing Production Through Lagoon Studies

    The project’s scientific arm focused on pearl lagoon hydrodynamics, with Ahe and Takaroa as primary research sites. Key breakthroughs include:
    🌊 Digital current modeling based on bathymetric surveys and 2-year flow measurements
    🐚 Larval dispersal studies improving spat collection predictability
    🔬 Oyster nutrition analysis with growth & reproduction prediction models

    A technical handbook summarizing these findings will be distributed to farmers during the conference.

    3. International Market Strategy: Elevating Tahitian Pearls’ Value

    Conducted by Italtrend Consulting, an in-depth market analysis assessed global trends and distribution channels. The final report (June 2010, Papeete) outlines a tailored marketing strategy aligned with evolving demand.

    This essential guide will be reissued at the November 3 event, equipping farmers with competitive tools for global markets.

    Looking Ahead: Sustainable Growth for Polynesia’s “Black Gold”

    As the EDF project nears completion, its legacy is clear:
    🔹 Empowered farmers through hands-on education
    🔹 Science-backed production for higher yields
    🔹 Data-driven marketing to secure Tahitian pearls’ luxury status

    With stronger skills, smarter farming, and sharper market strategies, French Polynesia’s pearl sector is poised to reclaim its global prestige—proving that tradition and innovation can shine together.

    “The future of our pearls lies in unity: between farmers, scientists, and policymakers.” — Pearl House Representative

  • Gaston Tong Sang Calls for Collective Mobilization to Revitalize the Pearl Industry

    A Passionate Speech at the EDF Project Review

    On November 3, 2010, in the reception hall of the Presidency, Mr. Gaston Tong Sang delivered a landmark speech during the European Development Fund (EDF) review day dedicated to the pearl industry. Addressing key sector stakeholders, he emphasized the strategic importance of pearl farming for Polynesia’s economy while outlining a roadmap for its future.

    A Vital Sector Facing Challenges

    From the outset, Gaston Tong Sang acknowledged the presence of Minister of Maritime Resources Temauri Foster, as well as industry professionals and pearl farmers, highlighting their central role in this heritage-driven sector. He recalled the industry’s historic dynamism while acknowledging current challenges—particularly declining prices and the need for reinvention.

    Despite these hurdles, he urged optimism, citing the encouraging results of the recent Bora Bora auctions, where pearl quality made a decisive difference. “Tahitian pearls remain an exceptional product, and it is on this excellence that we must build,” he declared.

    Expertise, Research & Partnerships: Keys to Revival

    His speech emphasized:

    • Enhancing technical skills among pearl farming businesses
    • Deepening knowledge of lagoon ecosystems to ensure premium production
    • Strengthening partnerships with the European Union and scientific institutions, whose research has led to major advances in sustainable pearl farming

    When invited to speak, Minister Temauri Foster outlined ongoing government measures to support the sector, reaffirming institutional commitment to its revival.

    A Call to Unite Forces

    In closing, Gaston Tong Sang reiterated the unwavering support of the Polynesian government for pearl farmers, urging them to pool their efforts in promoting Tahitian pearls globally. “Let us combine our energies, as we do for tourism, to ensure pearls remain a jewel of our economy,” he stated.

    His speech ended with a heartfelt “Mauruuru” (thank you), expressing gratitude to all who work daily to preserve this Polynesian tradition and treasure.

    Moving Forward Together

    With this united vision—blending tradition, innovation, and shared ambition—French Polynesia reaffirms its determination to secure a bright future for its legendary pearl industry.

  • Tahitian Pearls: Encouraging Results from Bora Bora Auctions

    Minister Temauri Foster Delivers Positive Assessment and Announces New Initiatives

    During the European Development Fund (EDF) review day, the Minister of Maritime Resources, Temauri Foster, presented the promising results of the latest pearl auctions held in Bora Bora from October 4 to 6, 2010, as well as the winners of the “Most Beautiful Tahitian Pearls” competition.

    A Successful Relocation of Auctions

    The goal of bringing pearl auctions back to French Polynesia—to boost prices and improve producers’ income—has proven successful. The two auction sessions held on October 5 and 6 yielded encouraging results:

    • 63% of the lots offered (representing 43% of the pearls up for sale) were sold.
    • Average price: 1,600 FCFP per pearl (or 907 FCFP per gram), well above the 716 FCFP per pearl and 460 FCFP per gram recorded in exports since early 2020.

    October 5: Top Gem, A, and B-grade pearls reached an average price of 2,863 FCFP per pearl (1,690 FCFP/gram), with some lots exceeding 30,000 FCFP per pearl.

    October 6: C and D-grade pearls sold for an average of 1,316 FCFP per pearl (740 FCFP/gram).

    “These results, combined with the satisfaction of international buyers and producers, confirm the value of holding auctions in Polynesia again,” stated the minister.

    “Most Beautiful Pearls” Competition: Four Winners Honored

    Alongside the auctions, the Pearl House (Maison de la Perle) organized a competition recognizing the finest pearls submitted by local farmers. Four exceptional pearls, selected by a jury of international buyers based on quality, luster, and shape, were awarded.

    The results of the public contest, open to Polynesian voters, were revealed on November 3 during the EDF review day, marking a joint celebration of pearl excellence and the progress of the European-funded project.

    A Sector in Motion

    The event also highlighted the three key pillars of the EDF project:

    1️⃣ Pearl farmer training: 641 sessions conducted across 20 islands.
    2️⃣ Scientific research: Lagoon modeling and production optimization.
    3️⃣ International market study: Strategies to enhance competitiveness.

    In the presence of industry professionals, European Commission representatives, and local institutions, this review confirmed the collective commitment to a sustainable and high-performing pearl industry.

    With these achievements, French Polynesia strengthens its position as a global leader in cultured pearl production, blending tradition, innovation, and economic ambition.

  • Polynesian Pearl Farming Reconnects with Excellence

    Historic Auctions and a Prestigious Competition in Bora Bora
    The Grand Return of Pearl Auctions to Polynesia

    As part of the sectoral reform launched in 2009, the Polynesian government acted on its strategic vision in 2010 to bring pearl auctions back to its shores. This ambition took shape with the organization of two major events on October 5 and 6, 2010, in Bora Bora, the historic birthplace of Polynesian pearl farming.

    October 5: Sale of 26 lots of high-end pearls (Top Gem, A, and B)
    ➝ 30,100 pearls (average weight: 1.69 g each)
    ➝ 23 lots sold (88.5% success rate)
    ➝ Average price: 2,863 F CFP per pearl (+23.1% premium)

    October 6: Sale of 58 lots of standard pearls (C and D)
    ➝ 195,009 pearls (average weight: 1.71 g each)
    ➝ 30 lots sold (51.7% success rate)
    ➝ Average price: 1,316 F CFP per pearl (+8.89% premium)

    Bora Bora, the Natural Setting of a Pearl Farming Tradition

    These auctions were held in a deeply symbolic setting:
    ✔ Historic location: Held at the site of the first pearl farm
    ✔ Cultural heritage: A tribute to the origins with the legendary “Pearls of Bora Bora”
    ✔ Tourist appeal: A perfect blend of luxury and tradition

    “This return to our roots adds a new dimension to our pearl, deeply rooted in its land and history,” emphasized a sector representative.

    “Most Beautiful Pearl” Competition: Celebrating Excellence

    In parallel, the Maison de la Perle—the new government promotion body—organized an exceptional competition:
    🔹 4 award-winning pearls selected by international experts
    🔹 Excellence criteria: Size, surface quality, color, and luster
    🔹 Public participation: Voting open until November 3, 2010

    The winning pearl will embark on a world tour in 2025, celebrating the 50th anniversary of the Tahitian Pearl across five continents.

    A Promising Sectoral Momentum

    These events mark a decisive turning point:
    ✅ Local enhancement: Strengthened territorial roots
    ✅ Economic performance: Significantly higher average prices
    ✅ International recognition: Competition as a showcase of excellence

    “These results prove that our pearl has reclaimed its place in the global luxury market,” declared a trader present at the auctions.

    Through these initiatives, French Polynesia reaffirms its leadership in cultured pearls, blending ancestral expertise with innovative commercial strategy.

  • The Maison de la Perle Unveils Its 2010/2011 International Strategy

    An Ambitious Program to Mark the 50th Anniversary of the Tahitian Pearl

    2010 in Review: A Year of Revival for the Pearl Industry

    Driven by Minister Temauri Foster, the Maison de la Perle made 2010 a milestone year through several flagship initiatives:

    ✔ Historic Auctions in Bora Bora (October 4–7)
    ➝ 250,000 pearls showcased
    ➝ A prestigious setting to enhance the premium image

    ✔ Competition for the Most Beautiful Pearls
    ➝ Highlighting excellence in pearl cultivation
    ➝ Rigorous selection by international experts

    ✔ Restructuring of Core Missions:
    • International promotion
    • Commercial support
    • Legal protection of the appellation
    • Enhanced quality valorization

    2011: A Jubilee Year Dedicated to Excellence

    The year 2011 marks two major anniversaries:
    ✨ 50 years since the first successful graft of a Tahitian pearl
    ✨ 30 years since its recognition as a designation of origin

    A Global Strategy Unveiled

    🌍 World Tour of the Award-Winning Pearl
    🌍 Prestige Events in Global Luxury Capitals

    Strategic Roadmap for 2011

    1. Strengthening Traditional Markets
    • Japan:
    ➝ Reinforcing wholesale networks in Tokyo and Kobe
    ➝ Partnerships with top-tier jewelers

    • United States:
    ➝ Collaborations with premium retailers
    ➝ Targeted campaigns in Hawaii, California, and New York

    2. Developing Emerging Markets
    • Western Europe:
    ➝ Focus on Paris, Milan, Geneva
    ➝ Participation in key trade fairs

    • Middle East (Dubai, Doha):
    ➝ Temporary showrooms
    ➝ Cooperation with luxury hotels

    • Canada:
    ➝ Engagement with specialized distributors

    3. Exploring New Frontiers
    • China: Exploratory missions in Hong Kong and Shanghai
    • Russia: Establishing contacts with Moscow buyers
    • Brazil: Market potential study in São Paulo
    • India: Jewelry market assessment in Mumbai and Delhi

    A Long-Term Vision

    “This program combines cultural heritage with commercial ambition,” stated Minister Foster. Key focus areas include:

    🔹 Showcasing technical legacy
    🔹 Innovating distribution networks
    🔹 Reinforcing legal protection of the appellation

    Through this action plan, French Polynesia positions its pearl as an essential gem in the global luxury market while securing the future of its local producers.