The Pearl Forum, held at Papeete’s CCISM and concluding today, was marked by the enthusiastic participation of renowned American gemologist Étienne Perret. A recognized specialist and devoted admirer of Tahitian pearls, this experienced jeweler shared his passion for this iconic gem while emphasizing the need to better promote its value in international markets.
Interview with Étienne Perret
What brought you to Tahiti and the Pearl Forum?
“This is my first visit to Tahiti, and I’m awestruck by the country’s beauty. For me, understanding the origin of the materials I work with is essential. Participating in and learning about the production process is far more rewarding than just focusing on sales figures.”
How long have you worked with pearls?
“I began crafting jewelry in 1974, mainly using small Japanese pearls. At the time, Tahitian and Southeast Asian pearls were still relatively uncommon.”
Why choose Tahitian pearls?
“I’ve always been fascinated by pearls. Initially, Tahitian pearls were beyond reach due to their high cost. As my business grew and prices stabilized, I now select Tahitian pearls for their color diversity, matching them to my clients’ designs and tastes.”
What was the focus of your Pearl Forum presentations?
“I shared strategies for selling pearl jewelry in the U.S. market, discussing distribution channels and their trade-offs. My second talk addressed competition—how to position Tahitian pearls as the top choice for jewelry buyers.”
Is competition from other pearls a threat?
“Yes, particularly Chinese pearls, which impact sales. Given Tahiti’s high production costs and complex export regulations, staying globally competitive is challenging.”
What message do you have for Polynesia’s pearl industry professionals?
“Keep selling the Tahitian dream—an allure built over generations. Promoting Polynesia is key to strengthening Tahitian pearls’ image and demand. It’s also vital to captivate younger generations, embedding Tahiti in their imagination and daily lives.”
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