Pearl Forum: Polynesia Mobilizes to Save Its Lagoon Treasure

The Tahitian Pearl Association of French Polynesia (TPAFP) is setting the stage with its Pearl Forum on October 20-21 at Papeete’s CCISM—a pivotal gathering to unite industry stakeholders and raise public awareness about pearl farming’s strategic importance.

Confronting both the concerning devaluation of pearls and the proliferation of street vendors, TPAFP President Aline Baldassari sounded the alarm on the sector’s challenges. The forum marks a new phase in efforts to restore Tahitian pearls’ prestige and reclaim their status as a signature Polynesian treasure.

Among keynote guests, American gemologist Etienne Perret will share expertise on the North American market, offering concrete strategies to boost Polynesian pearl sales—a highly anticipated session for professionals seeking fresh marketing approaches.

The forum’s agenda also tackles critical technical and scientific dimensions: R&D in pearl farming, color and size control techniques, and CCISM-led initiatives. This comprehensive overview will address the industry’s global challenges.

Nabila Gaertner-Mazouni, professor at the University of French Polynesia, will highlight the interdependence between lagoon ecosystems and pearl quality, emphasizing that environmental preservation is now central to the sector’s future.

The closing session will feature Teva Rohfritsch, Minister of the Blue Economy, outlining upcoming regulatory reforms—a rallying cry to modernize Polynesian pearl farming and strengthen its international competitiveness.

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