Pearl House Closure: New Strategy for Polynesia’s Pearl Industry

The Council of Ministers has decided to permanently close the Maison de la Perle (Pearl House) on September 30. Established in 2009 as a public commercial entity, its shutdown aligns with broader government efforts to reduce public spending and streamline state intervention.

Sector Restructuring Plan

🔹 Legal Protection & Labeling

  • Now managed by the Marine Resources Directorate (DRM)
  • Pearl classification becomes voluntary (no longer mandatory)

🔹 Promotion & Marketing

  • Shifted entirely to private sector professionals
  • Producers and traders will organize under a new private entity
  • Future integration into a broader Polynesian products promotion agency

🔹 Commercialization Support

  • Fully delegated to private industry players

Government Rationale

This restructuring aims to:
Optimize public resources
Enhance sector efficiency
Empower private stakeholders

“Pearl farming remains vital to Polynesia’s economy, but its future lies in industry-led growth,” stated a government representative. The move signals a definitive shift from state-driven to private-sector management of this iconic industry.

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