French Polynesia’s trade balance has reached unprecedented heights, with July 2014 exports skyrocketing 73% in value compared to July 2013, according to ISPF data. This remarkable performance stems from two powerhouse sectors:
Pearl Sector Dominates
✨ Year-to-Date Highlights (2014 vs 2013)
- +7% value increase despite -14% volume
- +14% price per gram (averaging ~685 FCFP)
- July auction records matching pre-2009 crisis levels
- Cumulative orders +23% for first seven months
The historic July auction alone doubled 2013’s sales, proving Tahitian pearls’ regained market prestige.
Fisheries Show Contrasting Trends
🐟 July 2014 Surge
- +41% export value
- +47% volume
⚠️ Year-to-Date Reality - -4% overall value (due to -10% price per kg)
Other Export Sectors
🥥 Copra Oil
- July: +67% price/kg + +16% volume
- 2014 total: -3% value (volume plunged -35%)
🍈 Noni Puree
- Temporary July rebound
- Yearly total: -18%
Market Analysis
“These numbers confirm pearls as our economic lifeline,” notes an ISPF economist. The strategic shift toward premium-quality pearl production (lower volume but higher value) is paying dividends, though fisheries’ volatility underscores the need for diversified growth.
Key Takeaway: While Tahitian pearls regain their luster in global markets, the challenge remains to stabilize other traditional exports. The +14% pearl price increase suggests successful rebranding as a luxury commodity post-crisis.
*Data Source: ISPF Trade Report – August 2014*
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