Tahitian Pearl Industry Reborn: Launch of the Tahitian Pearl Association of French Polynesia (TPAFP)

A new chapter begins for Polynesia’s pearl sector with the creation of the Tahitian Pearl Association of French Polynesia (TPAFP), uniting professionals across all archipelagos and industry organizations. This pivotal initiative fills the void left by previous dissolved structures, reinvigorating the global promotion of Tahitian cultured pearls—which remain a cornerstone of the territory’s exports despite a decade of challenges.

Key Missions & Funding

• Primary objective: International promotion of Tahitian pearls
• Funding model:
  • Government subsidy (amount pending finalization)
  • Pearl Export Specific Duty (DSPE), expected to generate 400-500 million Fcfp/year

Strategic Focus Areas

1. Target markets:
   • Priority: Japan & China
   • Secondary: USA & Europe
2. Global presence: Participation in major trade shows (Baselworld, Hong Kong International Jewellery Show)
3. Production oversight: Expanded role in regulating pearl farming and commercialization

Industry Unity & Distinction

• 300+ members (out of 468 eligible professionals) fostering unprecedented collaboration
• Complementary role: Works alongside the French Polynesia Pearl Federation (FPPF), which focuses on jewelry/artisanal promotion
• Brand identity: 1 million Fcfp logo design contest open to the public, symbolizing global ambitions

“This isn’t just another association—it’s a collective rebirth,” says an industry insider. With streamlined governance and clear market priorities, the TPAFP aims to restore Tahitian pearls to their rightful place as the jewels of the Pacific.