Historic Auctions to Revive the Industry
In an unprecedented move, the Maison de la Perle and the government of French Polynesia have orchestrated the grand return of pearl auctions to the territory—marking a strategic turning point for the promotion of Polynesia’s “black gold.”
A Highly Symbolic Event
Under the joint patronage of the President of French Polynesia and the Minister of Marine Resources, these auctions represent far more than a simple commercial operation:
✔ Territorial Reconnection: The first auctions held in Polynesia after years abroad
✔ Strong Signal: An assertion of economic sovereignty
✔ Showcase of Excellence: A preliminary competition of the finest pearls ensures premium quality
“This is our heritage reclaiming its rightful place,” emphasized a Maison de la Perle representative.
Five Strategic Objectives
1️⃣ Recreate a Prestigious Event
→ Elevate pearl farming to the level of major luxury events
2️⃣ Restore Brand Image
→ Showcase exclusively high-end pearls
3️⃣ Establish an Annual Gathering
→ Build loyalty among international buyers
4️⃣ Expand Market Access
→ Open the door to independent small-scale producers
5️⃣ Rebalance Market Prices
→ Demonstrate the value of quality through example
A Special Ministerial Arrangement
The Minister of Marine Resources is personally overseeing:
🔹 The strict selection of auction lots
🔹 The reception of international buyers
🔹 The media coverage of the event
“The success of this auction will seal the definitive return of transactions to our soil,” he declared.
Long-Term Prospects
Industry professionals are aiming for:
📈 A 30% increase in average prices
🌐 Five new markets explored
👨🌾 20% more producers integrated into the supply chain
With nearly 250,000 pearls presented this year, the operation could generate record revenue—while restoring Polynesia’s central role in the global pearl trade.
A long-awaited revival for a sector that represents:
💎 70% of non-tourism exports
👥 8,000 direct and indirect jobs
🏝️ The very identity of the archipelagos
“This is our culture, our history—and now, our future at stake,” concludes an old pearl farmer from the Tuamotus, his eyes shining like the finest of his creations.
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