Faithful to its mission of promoting and commercially supporting Tahitian pearls, Maison de la Perle has launched a series of seminars designed to educate professionals on the nuances of this Polynesian gem and its specialized sales techniques.
These sessions primarily target players in the pearl sector and jewelry sellers, operating both in Polynesia and internationally. Since the beginning of the year, two seminars have already been held: the first in March, bringing together around ten professionals, and the second hosting seven trainees from the GSMA tourism program—future ambassadors of the destination and its treasures.
The stated goal is to deepen participants’ knowledge of Tahitian pearls, placing them in their historical and competitive context. With refined sales pitches and tailored techniques, sellers are better equipped to appeal to discerning clientele, enhancing the allure of Tahitian pearl jewelry.
Through personalized guidance and precise advice on pearl care and usage, newly trained professionals become true ambassadors of Polynesia’s pearl heritage.
With this initiative, Maison de la Perle aims to support retailers in their commercial efforts while strengthening the prestige and appeal of Tahitian pearls among professional buyers and end consumers worldwide.
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