An Ambitious Program to Mark the 50th Anniversary of the Tahitian Pearl
2010 in Review: A Year of Revival for the Pearl Industry
Driven by Minister Temauri Foster, the Maison de la Perle made 2010 a milestone year through several flagship initiatives:
✔ Historic Auctions in Bora Bora (October 4–7)
➝ 250,000 pearls showcased
➝ A prestigious setting to enhance the premium image
✔ Competition for the Most Beautiful Pearls
➝ Highlighting excellence in pearl cultivation
➝ Rigorous selection by international experts
✔ Restructuring of Core Missions:
• International promotion
• Commercial support
• Legal protection of the appellation
• Enhanced quality valorization
2011: A Jubilee Year Dedicated to Excellence
The year 2011 marks two major anniversaries:
✨ 50 years since the first successful graft of a Tahitian pearl
✨ 30 years since its recognition as a designation of origin
A Global Strategy Unveiled
🌍 World Tour of the Award-Winning Pearl
🌍 Prestige Events in Global Luxury Capitals
Strategic Roadmap for 2011
1. Strengthening Traditional Markets
• Japan:
➝ Reinforcing wholesale networks in Tokyo and Kobe
➝ Partnerships with top-tier jewelers
• United States:
➝ Collaborations with premium retailers
➝ Targeted campaigns in Hawaii, California, and New York
2. Developing Emerging Markets
• Western Europe:
➝ Focus on Paris, Milan, Geneva
➝ Participation in key trade fairs
• Middle East (Dubai, Doha):
➝ Temporary showrooms
➝ Cooperation with luxury hotels
• Canada:
➝ Engagement with specialized distributors
3. Exploring New Frontiers
• China: Exploratory missions in Hong Kong and Shanghai
• Russia: Establishing contacts with Moscow buyers
• Brazil: Market potential study in São Paulo
• India: Jewelry market assessment in Mumbai and Delhi
A Long-Term Vision
“This program combines cultural heritage with commercial ambition,” stated Minister Foster. Key focus areas include:
🔹 Showcasing technical legacy
🔹 Innovating distribution networks
🔹 Reinforcing legal protection of the appellation
Through this action plan, French Polynesia positions its pearl as an essential gem in the global luxury market while securing the future of its local producers.
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